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The Trade Desk's Andrew Tu: DSPs Should Power Desks, Not Compete

  • ClickZ, Tuesday, September 3, 2013 12:45 PM

ClickZ yesterday posted a Q&A with The Trade Desk's APAC head, Andrew Tu. ClickZ asked Tu to describe the differences between a demand-side platform (DSP) and a trading desk, what some of the challenges Asia is facing in adopting real-time bidding (RTB), and other questions.

Read the whole story at ClickZ »

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