• by Karl Greenberg , September 5, 2013

Hyundai Motor America will, for the seventh consecutive year, advertise during the live telecast of the Super Bowl on Feb. 2. The automaker will run two game-day 30 second spots.

“The Super Bowl is the ultimate stage for showcasing the Hyundai brand and our vehicles,” said Steve Shannon, VP, marketing, Hyundai Motor America. 

Advertising strategies and treatments are still being developed the company reported.  “We’re not quite ready to discuss which vehicles we’ll be featuring,” said Shannon.