IgnitionOne Group, a cloud-based digital marketing tech company, and Netmining, a provider of real-time
audience targeting solutions, debuted a predictive optimization tool for
programmatic display advertising. The
SPOT Predictive Optimization tool is an update to IgnitionOne's Digital Marketing Suite (DMS) and an enhancement to Netmining's
display capabilities. Key features include forecasting the number of impressions, clicks, conversions and CPM on display campaigns and optimizing beds by leveraging proprietary audience
scores to target the most valuable users.