• The Drum, Tuesday, September 24, 2013 1:37 PM

The Drum reported that VivaKi's global CEO Frank Voris predicted that programmatic buying will "explode" if the likes of Google or Facebook invest in digital TV content.

"The thing that will make it go faster is if the digital publishers, media owners - the Googles, the Facebooks, the Yahoos of the world, - if they make a big content investment then it'll go extremely fast, like a lightening rod," Voris told The Drum. "If someone steps up, as it's been rumoured in the States that Google may buy some NFL rights, but if somebody buys a major athletic sporting rights from a digital side, I think the programmatic space will explode."

Read the whole story at The Drum »