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Focus On Search Goals First, Not Tools

  • Moz, Friday, September 27, 2013 4:27 PM

Mackenzie Fogelson takes us through a five-stage process to ensure that marketers keep a clear focus on goals, not tools. Focusing on the tools can get marketers caught up in the shiny object syndrome. Start with goals and move on to key performance indicators, and develop a strategy. Then find the tools. Fogelson seems to have it all figured out. Read the article here.

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