• by Amy Corr  @MediaPostOTL, September 30, 2013

Heinz is promoting its Jalapeño Ketchup by targeting Millennials with an online campaign full of kick. “Lil’ Kicker” stars a miniature donkey with the same name wearing saddlebags full of Heinz Jalapeño Ketchup that he delivers to those who need some spice in both their food and life. In “Trim,” Lil’ Kicker visits a twenty-something man eating a plain chicken tender. The man grabs a bottle of Jalapeño Ketchup and gets a much-needed flavor kick. Lil’ Kicker also doles out hair-care advice, like when it’s time to trim your unibrow. See it here. There’s also a Lil’ Kicker Tumblr page full of recipes, ads and coupons. Cramer-Krasselt/Chicago created the campaign.