• by Amy Corr  @MediaPostOTL, October 3, 2013

During the week the Affordable Health Care Act takes effect, Massachusetts-based Fallon Community Health Plan hired DeVito/Verdi New York to help strengthen and expand its brand throughout the region. The agency will be responsible for all advertising, media planning, and digital marketing efforts. “Teaming up with DeVito/Verdi offers us a fresh perspective on a swirling health care climate, and a rapidly evolving business environment,” said Christine Cassidy, chief communications officer at Fallon Community Health Plan. “We’ve got a great story to tell, and we’re excited to start bringing our message to more and more people.” Devito/Verdi was the long-time agency of Mount Sinai and most recently Lenox Hill and North Shore/LIJ.