• by Wayne Friedman , October 7, 2013

After celebrating its big program ratings win in the last several months over longtime market leader NBC’s “Today” show, ABC’s “Good Morning America” now touts another honor -- one more important to national TV advertisers.

“GMA” has won its first win in commercial ratings (C3) for the 2012-2013 broadcast season (9/24/12 to  9/22/13) -- the viewership measure that virtually all national TV advertisers use to ink their media deals. Commercial ratings metrics started in 2007.

Looking at Nielsen’s C3 ratings, the average commercial ratings plus three days of DVR playback, ABC beat the NBC show, as well as CBS’ “CBS This Morning," in all key measures: total average viewers, adults 25-54 viewers and adults 18-49 viewers.

“GMA” pulled in 5.06 million in total viewers; 1.82 million adults 25-54 viewers; and 1.32 million adults 18-49 viewers. Versus the season before, “GMA” was 9% higher in total viewers from 4.66 million; up 8% in 25-54 viewers from 1.74 million; and 1% higher among 18-49 viewers to 1.31 million viewers.

For this past season, NBC’s “Today” show was at 4.35 million in total viewers; 1.70 million 25-54 viewers; and 1.30 million 18-49 viewers. CBS’ “CBS This Morning” was at 2.63 million total viewers; 918,000 25-54 viewers; and 664,000 18-49 viewers.

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