• by Amy Corr  @MediaPostOTL, October 23, 2013

If you have a physical copy of today’s New York Times close by, take a look at section A, the main news portion of the paper. Notice anything strange? Like two consecutive blank pages? Intentionally done, the pages are part of a 20th Century Fox ad campaign to promote its upcoming film “The Book Thief.” The first page of the ad is completely free of any text or images, while the second page shows only the URL for the film, wordsarelife.com, printed in a 12-point font on the bottom of the page. Both pages of the ads do feature paper's header, which includes its logo, date and page number. The campaign plays off the film’s “imagine a world without words” story, which follows a young girl in WWII Nazi Germany who begins to steal books from war-torn areas and share them with others. The ad is the first phase of Fox's rich-media campaign to promote the film, which opens Nov. 15.