Commerce Bank named Olson as its agency of record. The agency will handle brand strategy, research, advertising, media planning and buying, digital, mobile, social media and analytics. The incumbent,
Bernstein-Rein, handled the business for the last 14 years. The 148-year-old bank has 200 branches in Missouri, Kansas, Illinois, Oklahoma and Colorado. “We believe Commerce’s
customer-centric approach is a perfect fit for our community-focused approach to brand building, and we are excited to get to work in order to prove it,” said Olson CEO John Partilla. Other
client wins this year for Olson include agency of record duties for Sharp Electronics, Guaranteed Rate, TiVo and Aurora Health Care, among others.
