• by Laurie Sullivan , Staff Writer @lauriesullivan, December 10, 2013

When I think of mobile, I think about smartphones. I don't think of a tablet or laptop as mobile. The user experience on mobile is personal, short bursts, per Joelle Kaufman, Head of Marketing and Partnerships, BloomReach. At the MediaPost Search Insider Summit, the panel led by Andrew Shotland talked about cross-screen modeling. It takes more than one screen to complete the path.  For starters, look for consistent intent signals.Mobile isn't a media channel. It's a consumer access point, per Rob Griffin, the summit's emcee.