• by Amy Corr  @MediaPostOTL, December 18, 2013

Acura launched eight customized ads made for Jerry Seinfeld’s Web series “Comedians in Cars Getting Coffee.”  Written by Seinfeld and directed by Barry Sonnenfeld, the spots are stylized in a retro 1960s style as a spoof of old-time advertising. Acura is the exclusive sponsor for the show, which features Seinfeld picking up comedians in vintage automobiles and taking them out for coffee and chit-chat. Each set of two ads has a different theme, like astronauts late for an outer space mission and returning to their Acura with plenty of room to house moon rocks and other alien elements. Another set shows a family of five on a picnic with just a carload of potato salad left outdoors overnight. The follow-up ad follows the family to the ER. The next set features a dapper spokesman describing the Acura using meaningless trigger words, while the final set proves that love is in the air – and if you drive an Acura, it’s like floating in the clouds. See the ads here, created by Mullen.