BIZ DEV: King's Hawaiian Names Energy BBDO As Creative AOR

King’s Hawaiian, a family-owned business that creates Hawaiian bread products, has named Energy BBDO as its creative agency of record. The agency will be responsible for developing the brand’s first-ever national television campaign. “King's Hawaiian is a mass appeal brand looking for mass awareness. They want to go big and also do fun work that gets as many people excited about the brand as possible,” said Dan Fietsam, Chief Creative Officer of Energy BBDO. “We are looking forward to bringing King’s Hawaiian to television for the first time, and really spreading the word on how delicious these products are.” Energy BBDO also added Bud Light and Pearle Vision to its client list. King’s Hawaiian spent $7.3 million on measured media in 2012 and $1.6 million between January and September of 2013, according to Kantar Media.

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