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Why Programmatic Fails For B2B Marketing
- Business2Community.com, Thursday, December 26, 2013 11:24 AM
Business2Community.com recently posted an article titled, “The Real Reasons Programmatic Ad Buys Fail in B2B Marketing.”
“It isn’t ready yet for today’s B2B marketer,” the post reads. The possible reasons? The post suggests it's possible that “the data actually sucked” and that “context was completely ignored."
Read the article here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.