• by Amy Corr  @MediaPostOTL, January 2, 2014

Don’t think of doing your taxes as stressful and arduous, but as a sweet trip down memory lane. TurboTax debuted a 90-second feel-good ad during the BCS Rose Bowl game on New Year's Day called “The Year of the You” that positions income-tax filing as a fun activity that allows consumers to reminisce about the eventful year they had. Since you are the sole expert of your storybook year -- did you get married or buy a house, have a baby, or all of the above? -- you can file your tax returns and calculate them correctly using TurboTax. Wieden + Kennedy Portland created the ad, directed by Lance Acord.