• by Wayne Friedman , January 17, 2014

Four senior CBS advertising executives have received promotions recently.

Thirty-plus-year veteran Linda René is now executive vice president of prime-time sales and innovation. Since 2002, she had been senior vice president of prime-time sales and innovation, leading all aspects of prime-time sales: planning, strategy, branded entertainment and client-supplied programming.  

CBS says René played a key role in the network generating more advertising dollars in prime time than any other network.

Another three-decade veteran executive, Dean Kaplan, is now executive vice president of sales strategy, planning and administration. Since 1999, he has been senior vice president of television network sales planning and administration -- leading all planning, estimating and pricing of all commercial television inventory for the upfront and scatter marketplaces.

Both Kaplan and René will report to Jo Ann Ross, president of network advertising sales for the CBS Television Network. René will also report to Chris Simon, executive vp of advertising sales for CBS Television Network.

Two other promotions in the branded entertainment arena include Cristin DeVries and Antoinette Clarke. Both have been elevated to vice presidents of branded entertainment and media innovation. DeVries will focus on prime-time programming branded entertainment efforts; Clarke will handle daytime.

DeVries had been director of branded entertainment and media innovation for network sales since 2007. Clarke joined CBS in January 2012 as director of branded entertainment for “The Talk.” In the spring of 2013, Clarke’s role expanded to include branded integration across all CBS Daytime programs.

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