Consumers have come to trust reviews, but what if that review is bogus? Yelp has begun running "sting operations" to find the fake reviewers. The company execs pose as review writers interested in
selling reviews to whoever would like to buy them, Jeremy Stoppelman, chief executive of search and review site Yelp, tells The Telegraph. Yelp, along with businesses, must maintain consumer trust.
Sophie Curtis explains.
Read the whole story at The Telegraph »