Land O'Lakes Site Highlights Farmers Who Make The Butter

by Amy Corr @MediaPostOTL, February 5, 2014

Land O'Lakes launched an in-depth website that shows where Land O'Lakes Butter is made, with a closer look into the lives of the people who make it. The site is a beautifully captured form of brand transparency, since visitors can read about the hardworking cooperative of farm families that produce the milk that becomes Land O'Lakes butter. The site features audio and video content of the families interviewed though each of the four seasons. Foodies, be sure to check out the recipes section. Colle+McVoy created the site.

ad campaign, food, web sites

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