BIZ DEV: MEC Named Media Agency For H&M In Poland

by Amy Corr @MediaPostOTL, February 10, 2014

MEC was named media agency of record for the Swedish clothing company H&M in Poland. MEC Poland has reported billings of $516 million. “Retail of today is at crossroads, and understanding how to keep the stores thriving is the key to success," said Izabela Albrychiewicz, CEO of MEC Poland, in a statement. "I am looking forward to putting our longstanding experience with retailers to use in helping H&M grow in the Polish market.” In the Unted States, H&M spent $26 million on measured media between January and September of 2013, according to Kantar Media.

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