• by Wayne Friedman , February 18, 2014

Looking at all TV network social-media activity for January, one study says that among all TV networks, BET posted some of the strongest results.

Shareablee, a social-media business research company, says when looking at all social-media activity -- likes, shares, and comments -- BET was tops for the month in January with a 4.1 million “cross platform unique engaged audience.”
This data comes from looking at activity on Facebook, Twitter and Instagram.

It was also strong in overall cross-platform “actions” -- 6.2 million. This was second to ESPN at 6.9 million. ESPN was second to BET in unique audience at 3.8 million.

Also making the top five list: MTV (2.8 million audience, 4.5 million actions); CNN (2.1 million audience,  4.1 million actions); and ABC Family (2.0 million audience, 3.7 million actions). It also noted that Bloomberg TV's social audiences were twice as loyal -- with 28% of their audiences returned from December, versus  the category average of just 14%.

Looking only at broadcast networks, ABC posted the best results in terms of audiences shared and retweeted content -- more than four times the average broadcast network.

Research came from 110 broadcast and cable networks. The average TV network posted an audience of 286,574 with 501,360 actions.

Shareablee says the research was compiled from 51,779 pieces of content, and that all engaged actions (likes, shares, comments, retweets, favorites, replies, likes, comments) amounted to 57 million actions .