NEW! Sony's 'Separate Together' Film Features Miniature Railroads, Towns And Cameras To Take A Closer Look

sonyLast month, Sony Electronics launchedJoin Together,” a 90-second spot that celebrated artists and engineers working together to create exemplary products. The follow-up to this ad is “Separate Together,” a four-minute documentary you have to see to believe. Part of the “Be Moved” brand campaign, the video brings together Bruce Zaccagnino, the creator of the world’s largest model railroad at Northlandz in Flemington, N.J., and Matt Albanese, a photographer who specializes in miniatures. The film takes place inside the 52,000-square-foot exhibit space. Seeing it in full scale is amazing, with its tiny towns, papier-mâché mountains that are three stories high, and hundreds of toy trains snaking through tunnels and past mountains. When Albanese visits with his Sony QX100, magic happens. The camera can fit into tight spaces, so many of the views came when the camera was mounted to a flatbed car and attached to a moving train. Watch it here. The film also lives at an experience site -- www.Separate-----Together.com -- and yes, the dashes should be there!  Wieden+Kennedy created the campaign.

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