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The Data Found By Combining AdWords and Analytics Might Surprise You

How many times have you heard in the past year that the details are in the data? While it takes the correct data, the numbers can give marketers a clear path to determine how consumers find their company's Web site, what led them to make a purchase, and more. Lisa Raehsler gives us three examples of how combining Google AdWords and Analytics can help improve the performance of paid-search campaigns. She guides us through paid-search reporting, multichannel funnel reporting, and matched search queries.

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