• by Amy Corr  @MediaPostOTL, March 13, 2014

Cracker Barrel Cheese launched a TV spot that encourages late night snacking... with a catch. Viewers see a man enjoying a midnight snack of Cracker Barrel cheese on crackers, washed down with red wine. The voiceover begins by describing how the brand makes their cheese differently than its competitors, by adding cream for a smooth texture, for example. An odd twist is revealed at the close of the ad, when viewers realize the ad wasn't filmed on a soundstage but inside a stranger's house that wakes up and chases the cheese-loving intruder out. Watch "Late Night" here, created by Droga5 New York.