Amscreen claims that technology which recognises and categorizes who is looking at a piece of outdoor advertising will bring full transparency to the market.
With the launch of Audience
Assured Advertising (AAA), Amscreen will use its OptimEyes technology to bring full accountability through a regular AAA Health Check service. This categorises the gender and estimated age of people
looking at a digital screen so an advertiser can see if a campaign is truly reaching the intended target audience.
The technology is claimed to be able to work to a distance of up to 4.5 metres and can register 150 faces at a time.