- Campaign, Thursday, March 20, 2014 10 AM
MediaCom is still top of the London league with 2013 billings of GBP1.2bn, but the big news for last year is that OMD has overtaken Carat thanks to spend rising to GBP865m -- GBP40m above Carat's.
Nielsen's figures not only reveal the shift in second spot, but also predict that if the proposed merger of Omnicom and Publicis Goupe were to take place, eight of the top ten London agencies
would be within the newly enlarged company.
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