Adwatch figures released by TNS for the middle of March show a near four-way tie for the most recalled television advert. With a recall of 41% each, the top spot is shared between Sky's advert
(Brothers & Sisters/Mediacom) featuring Idris Elba from "The Wire" and Admiral multi-car insurance (The Gate/PHD). Just a smidgen behind with 40% recall each, KFC (BBH/Walker Media) and
Gocompare.com (Fold 7/Carat) share the third spot.
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