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'The Sunday Times' And 'The Times' Winning App Battle With MailOnline

The Sunday Times and The Times are winning the app battle, figures from ABC show. In February The Sunday Times received 88,000 unique readers per week and The Times 71,000 each day. This compares to 19,000 daily users of MailPlus, the Daily Mail's paid-for digital subscription app. The Mirror is faring better with its application with 47,000 daily users, but the application is free. These are the only app-based newspaper services measured by ABC. Interestingly, The Sunday Times and The Times services, offered as a joint package to digital subscribers, is most commonly accessed from an iOS device with roughly nine visits from an Apple mobile or iPad to every one from an Android screen.

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