BIZ DEV: Proof Advertising Wins ERA Real Estate

ERA Real Estate, a global residential real estate franchise, tapped Austin-based agency, Proof Advertising, to handle its creative advertising duties and traditional media buying and planning work. The agency is tasked with illustrating the brand's core value through consumer and trade media campaigns set to debut this summer across print, digital and broadcast media. "Proof Advertising's ability to distill brand values and benefits into consumer-focused campaigns that drive engagement and growth at a local level was a critical component in our decision to partner with the agency," said Chris Trick, senior vice president of marketing and business development for ERA Real Estate. The company spent $1.9 million on measured media in 2013, down from $3.2 million spent in 2012, according to Kantar Media. Additional Proof Advertising clients include 3M, Subway Restaurants, Cargill, Hyatt Resorts, San Antonio Tourism, Sleep Experts and Waterloo Gin.

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