NEW! Your Poop Wants To Tell You Something

coloncancerThe Dutch Digestive Foundation (MLD Stichting) launched an online video that's full of crap. To draw awareness to the symptoms of colon cancer, the foundation encourages people to look no further than their poop to determine the state of their health. The 90-second video begins with a pile of poop that's washed ashore. It slowly makes it way onto a trail and to a bus stop, where it journeys to a big city, even riding the subway. The poo then hitches a ride on a bicycle to finally reach its final destination: a house decorated for a party. When a man answers the door, the poo begins to sing "happy birthday." The man has just turned 50, the age where it's especially important to check your poop for signs of something amiss. Watch the video here and visit this microsite for more information on the symptoms of colon cancer. Cheel created the campaign.

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