• The Drum, Monday, April 7, 2014 10:20 AM

IBM's Interactive Experience digital agency is going on a $100m growth drive. Ranked third in the world by Gartner, the agency is moving into what it describes as fusing data, digital and design -- a combination it says is required to keep up with customers' needing creative front-end experiences that are perfectly aligned with back-office systems that capture, store and interrogate data efficiently. The agency, which recently built a virtual showroom for Jaguar LandRover, realises that much of its challenge ahead lies in shifting the market's perception of it to from being just a consultancy operation to include creative.

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