Around the Net

Native Demand Prompts Content Marketing Agency Launch At Metro

The rise of native advertising has led London's free "Metro" newspaper to launch a content marketing division. Story will bring together planning, insight, editorial, design, production and project management teams. It will be led by Creative Director Sophie Robinson, who says: "Brands are turning to us to create long-term content partnerships. Story sets us up to do anything from pitch to create and produce. Around 75 per cent of briefs already ask for content creation, so we are responding to what our clients want."

Read the whole story at Media Week »

Next story loading loading..