- The Drum, Monday, April 28, 2014 10:45 AM
Facebook is launching a new "lookalike" audience feature that will enable brands to identify users on the social network who most closely resemble shoppers on their desktop or mobile ecommerce sites,
in addition to their Facebook page. Facebook explained: "We're expanding our lookalike audience capabilities to allow advertisers to create lookalikes based on people who visit their websites, use
their mobile apps or are connected to their Facebook pages." Privacy is maintained by identities not being shared with brands, Facebook assured.
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