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Microsoft Challenge Clear As EU Market Share of 8% Dwarfed By Android And Apple

  • The Drum, Monday, April 28, 2014 10:47 AM
As Microsoft formally takes charge of Nokia, the challenge before it has been laid bare by the latest Kantar Worldpanel ComTech figures. They show a boost for Apple in Q1 which took it to nearly reach a 20% market share in Europe while Android remained dominant with a 70% share. That leaves Windows with an 8% slice of the market. Furthermore, Kantar warned, Nokia faces fierce competition from low-end Motorola, LG and Samsung handsets. Smartphone ownership stands at 71% in the UK and 88% of all new phones sold are "smart."


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