The British Airways agency shakeup continues with M&C Saatchi Milk now being appointed to handle its global CRM strategy and analytics. BA has worked with M&C Saatchi Milk since 2012 on its
"Know Me" programme, designed to turn customer data into marketing opportunities. Recently, BBH retained BA above-the-line advertising account in a joint venture with 7 Seconds owners Simon Hall and
Warren Moore. Ogilvy One lost the below-the-line and loyalty marketing communications account last month. Its successor is expected to be announced soon.
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