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Guinness Looks For Global Creative Agency After Saatchi Split

Guinness is looking for a new global creative agency after parting company with Saatchi & Saatchi. The new agency will work on the flagship brand platform 'made of more' and will focus on digital and shopper executions. A short list has been drawn up ahead of the formal pitching process. Saatchi & Saatchi won the global account in 2008 in the run up to the Diageo brand's 250th anniversary. The account does not include global strategic work which is handled to AMV BBDO.

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