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Could Yahoo Find Its Programmatic Answer In AOL?

The Street on Friday posted an article exploring the possibilities of a Yahoo-AOL merger, noting that Yahoo could be attracted to AOL’s strong programmatic presence.

“The one big hole in Yahoo’s advertising platform is on the programmatic side, and that’s exactly what AOL has been building,” CRT Capital Group analyst Neil Doshi said to The Street. "There's really a compelling case here for Yahoo to make this deal for strategic reasons, and also because in the next six months it will be flush with a lot of cash and ready to make an acquisition."

The cash Doshi referenced is the money Yahoo is expected to make when Alibaba goes public.

Read the whole story at The Street »

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