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Programmatic Video Marching To 'Full RTB'

  • Beet.TV, Monday, May 19, 2014 4:45 PM

Beet.TV has posted a video featuring Marco Bertozzi, VivaKi’s EMEA president of AOD.

“Programmatic video is now very much marching into what I would call ‘full RTB'" as opposed to hybrid models, Bertozzi said. “I think premium companies are definitely moving into that space,” he said, while acknowledging that the extent in which publishers are moving into the space varies.

“Publishers are -- if not already doing it -- scoping out the best way that they can make use of programmatic technology,” Bertozzi added. He says he’s expects to see growth in terms of premium publishers using RTB.

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