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Game Group Gives European Ad Account To 101
- Campaign, Wednesday, May 21, 2014 8:28 AM
Video games retailer Game Group has given its European advertising brief to 101 in a competitive pitch which included the incumbent, TBWA\London. Previously the retailer had worked with several agencies. Before TBWA\London, Cheethambell JWT had held the account since 2004. In January Game Group was reported to be considering a GBP300m float, two years after being bought out of administration by OpCapita.
