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Can Mobile Targeted Coupons Really Drive Consumers To Purchase?

How many times have you gone shopping in a brick-and-mortar store and then connected to a browser to search on your smartphone for discounts and coupons? Some 61% of retail shoppers said they are motivated to shop in a retail store after receiving a mobile coupon in that store, and 65% said they appreciate mobile ads delivered to their smartphone while they are in the store. The stats, released by Fetch Thursday, compile answers to questions from more than 300 U.S adults ages 18 to 60 in an effort to analyze the impact of mobile devices on brick-and-mortar retail.

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