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Around the Net

How To Determine If Facebook's Video Ads Are Worth The Cost

M Live, Friday, May 23, 2014 11:56 AM

Stuart Smith, client services director at Mediaocean, mulls the "opportunity" to spend $1 million to reach Facebook's vast audience and suggests it all depends on reliable metrics.

Read the whole story at M Live »

advertising, audience measurement, facebook, marketing/branding/advertising, media measurement, metrics

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