• by Erik Sass  @eriksass1, June 4, 2014

Lee Sosin has been appointed senior vice president at Hearst Magazines Digital Media, where he will be responsible for overseeing advertising services ranging from concept development to content creation, including Hearst’s new branded video offerings.

Sosin’s appointment is effective June 9.
 
Sosin previously served as vice president of strategic solutions at Yahoo, where he oversaw the expansion of the sales strategy team into a new corporate structure, based on verticals. He also led the company’s integrated marketing programs, including custom content creation, sponsorships and mobile channels, among other things.
 
Prior to that, he served as Yahoo’s senior director of video and custom content. Before joining Yahoo, from 2006-2011, Sosin was direct of development and later vice president at Time Inc. studios, leading the publisher’s efforts in branded entertainment, TV and film.
 
Hearst Magazines Digital Media includes the Web sites, apps and related digital properties for all Hearst Magazine brands, including Cosmopolitan.com, Esquire.com, ELLE.com, CarandDriver.com and HarpersBazaar.com. According to the publisher, the combined Hearst Magazines Digital Media portfolio attracted 100 million unique visitors, based on data from Adobe Site Catalyst.
 
Sosin stated: “Content, whether in words, pictures or video, has become an essential tool for marketers looking to build authentic connections with their consumers. Hearst is masterful at creating content that audiences love and its brands are some of the most resonant on the planet.”
 
Like most other big magazine publishers, over the last year, Hearst has moved to dramatically expand its custom content and native advertising capabilities, while also increasing its video offerings. Back in April, the Hearst Men’s Group announced its first digital-only ad deal, centered on a series of videos showing entertaining test drives, hosted by former “Top Gear” host Adrian Simpson, to help promote the new Mini Cooper hardtop model .