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What About Amazon For Search?

  • Moz, Friday, June 6, 2014 12:26 PM
Hey, search marketers. You give the majority of your search budgets to Google. What about Amazon? Search marketers who care about ecommerce are likely barking up the wrong tree, Nathan Grimm tells us. Amazon should become far more important to search marketers supporting ecommerce, because it has roughly three times more search volume for products compared with Google. Grimm walks through key differences between Google and Amazon, results page mechanics, ranking factor and more.

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