Around the Net

MINI Goes Dutch To Gain A British Social Media Voice

  • Campaign, Thursday, June 19, 2014 9:31 AM
MINI has appointed Dutch agency Kingsday to its global social media marketing account. The agency was launched by four former Euro RSCG (now Havas Worldwide) European management team members who left three years ago. The Dutch agency is due to begin giving the iconic brand a British voice in social media to underline its heritage. Key markets are the UK, Western Europe and the USA. AKQA will continue to manage MINI's website.

Read the whole story at Campaign »

Next story loading loading..