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ISBA Tells Brands What They Should Ask About Programmatic

ISBA, the 'voice of British advertisers', has produced a best practice guide and a set of questions brands should ask vendors and agencies when considering programmatic campaigns. The questions include whether the data generated by a campaign might be used to improve a rival's performance, how are brand safety guidelines adhered to and how visible are overall costs? The organisation found only half of advertisers have a good or very good understanding of the real time space.

Read the whole story at Marketing Week »

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