Yahoo CMO, Kathy Savitt believes the advertising industry is in 'content chaos' when it comes to video. "Even the best content creators are having a hard time breaking through because of this
proliferation of content," she says. This year will see Yahoo making a major pitch to be what she calls 'the connective' tissue between creators and consumers of video content. Yahoo will begin
streaming live concerts every day for a year from this July.
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