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Winter Olympics Delivers $600m 'Windfall'

  • The Drum, Wednesday, June 25, 2014 9:32 AM
Ad spend increased 5.7 per cent in Q1 of 20014, thanks to the Sochi Winter Olympics which, Kantar Media estimates, gave a $600m 'windfall'. Six of the top ten big ad spenders had significant 'buys' around the games, mostly in tv, Kantar Media points out. Internet display spending increased by 13 per cent, tv by 6.2 per cent and outdoor by 2.8 per cent.

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