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Mindshare Wins Pan-European GBP12m Hertz Account

  • Campaign, Wednesday, June 25, 2014 9:32 AM
WPP's Mindshare has won Hertz's pan-European media planning and buying account from IPG's Initiative. The brief includes all above-the-line activity for Hertz, Dollar, Thrifty and Firefly in the UK, Belgium, Czech Republic, France, Germany, Italy, the Netherlands and Spain. Omnicom's OMD is believed to have also been involved in the pitch process.

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