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Google Tops Global Brand Perception League Table

  • The Drum, Wednesday, July 2, 2014 9:33 AM
Google has been named number one in FutureBrand's Global Top 100 list which rates companies by their public perception and not just their financial worth. Hence, although Apple is the most valuable brand, according to the researchers, it drops to fourth place when brand perception is considered. ExxonMobil similarly drops from second position, in financial terms, to 87th spot when perception is added to the equation. Microsoft and Walt Disney were named in second and third place.

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