
The latest three ads in
Netflix's "You Gotta Get It, To Get It" campaign reenact popular scenes and plotlines from popular movies and TV shows available to subscribers of the popular service. In "Proposal,"
a man pops the question to his girlfriend by channeling all the romantic things Tom Cruise said to Renee Zellweger in "Jerry Maguire." He doesn't quote the movie, he asks his lady to think of the
words from the movie and pretend he's saying them.
See it here. Since I've never seen "Breaking Bad," I'm guessing that "Test Results"
channels the hit AMC series when a man receives test results from his doctor. The MD references a show where a doctor delivers devastating news to his patient, causing his actual patient to panic. The
doctor then informs his patient to think of that
other TV show, the one where the guy is OK. "Modern Family," perhaps?
Watch it here.
And the most depressing of the three ads is "Airport." A woman is walking through an airport, unaware that her boyfriend is searching for her, maybe wanting to convince her to stay with him instead of
boarding the plane? If only. Instead, when the man reaches his elated girlfriend, he doesn't ask her to stay. Instead, he asks her what their Netflix password is.
See it here.
DDB Canada created the campaign
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