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Molson Coors Reviews Global Planning And Buying Accounts

  • Campaign, Thursday, July 17, 2014 9:09 AM
Brewing giant, Molson Coors, is reviewing its global international planning and media accounts, including the GBP22m brief held in the UK by Publicis Groupe's ZenithOptimedia. The agency will be pitching against a joint team from UM and Initiative in Europe. Molson Coors owns the Carling, Coors Light and Cobra beer brands. 

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